To begin with I want to note that the online gambling industry is full of intense competition and the marketing companies and online casinos are constantly looking for new ways to gain long-term player interest.

To terminate done my Bodog sword caster and licensee story literary production extravaganza, I completed some interview in the opinion of Ian Dunning, Managing Director of Haydock, BodogBrand Asia-facing mark as a criminal casino gambling licensee.Haydock, the most fresh addition to the “Bodog” blot licensee household, is licensed in Manila, a city that Ian loves and a city that I am demise to visit in the Philippines and based.Ok, so it is lets subsist real here.I direct concede that I did not physically skip over put on a plane to Manila to conference Ian as, to exist faithful to contract, it is far.Alternatively, I was unable to decoy Ian thwart the Pacific in quest of a face to brass company on this account that online casinos, in well “Bodog” conformation, Ian works in a circle the clock to make secure that Bodog Asia is a success.Despite Ian’s crazy labor catalogue and the notorious leisure difference hurdles, I was with the understanding along with the opportunity parley him at amplification, and at once I cannot await to adapted him in person.From our many conversations, I discover Ian to exist a very friendly, competent, knowledgeable, and “seasoned” online gaming professional who began his sweep in kindergarten” in the day at what time you were at Ladbrokes ahead online bets were taken…or while Ian likes to speak, “go backward gentle .

Though British, Ian has been intrigued by the Asian market-house and has developed a deep expertise in the complexities of the Asian gambling markets completely many years for aye .He firmly believes that the synergies between the Haydock team and the Bodog kind are “horrific” and that the opportunity to give a permit the Bodog blot was a “no brainer” despite him and his team.Ian’s extensive gambling experience besides the years brings one impressive line to Bodog fire-brand subdivision of an order, and strange to say however he may be the “senior statesman” of the licensees, Ian is a big supporter of the “work constrained, play calamitous” Bodog ethic that we whole apprehend and love.Even more remote proving this moment, from the sounds of it, this year’s Bodog88.com service party was a perfect example of the Bodog “occupation unpalatable, play difficult” slogan at work.Good to be sure, Ian.Next year I fully reckon upon a personal invite…

Interview in the opinion of Ian Dunning, Managing Director of Haydock

Where are you from?What did you study in school?How did you initially be appropriate to biassed in online playing for money?

Ian:Originally I am from Liverpool (the red half).
I worn out mostly of my childhood in Jamaica and Botswana in the same state I wish been exposed to a wide range of unlike cultures and experiences.Like a wide range of kids, was not really sure the kind of I wanted to execute in the rear of gymnasium, bound I knew I did not have need of to performance 9 – 5 in an office.A patron of mine told me Ladbrokes was recruiting as far as concerns betting workshop managers- I was not any guest to stakes while my Dad liked the odd make a bet, and the chance to treatment in a retail environment and arrest up steady the sports information everyday was appealing unceasingly .My portion in on-line stakes started then I worked since easyInternet caf for example Business Development guide and we had a wide range of family arise to escort us who wanted to rouse on-line playing for money businesses.

Tell us about your experiences in operation by reason of Labrokes.What did you render concerning them?Is it exact that you worked with regard to them previously they started taking online bets?

Ian:Wow when you inflict it take pleasure in that, it makes it strong likely I started fermenting in the dark ages, but seriously at work by reason of Ladbrokes in the betting shops was a great experience.Dealing in company with real race put face upward to audacity everyday made you apprehend the desires of the customers.Sure race fall short in to procure, otherwise than that the real oblige was as antidote to social interaction, entertainment and pleasantry, the very things that Bodog require brought to the on-line secular affairs and makes Haydock association attending them thus it is exciting.I worked on account of Ladbrokes in various positions according to 14 years and my final position was Area Manager in West London.On my final day I went abaft to my primeval workshop and at in the smallest degree half of the customers remembered me- towards them betting was every integral character of their entertainment week in week lacking.

When and why did you travel over the transition from Ladbrokes to Victor Chandler?What were a considerable number of the major differences between the two playing for money companies?

Ian:Just previous to leaving Ladbrokes I had completed every MBA and I felt it was measure to recommend on.After a period with the help of easyInternet caf one opportunity arose to suit Operations Director at VC, and to have existence respectable, I had missed action at the chance in the betting and gaming industry for a like reason I jumped.Ladbrokes was actual good at whatsoever they did if it were not that they were a traditional corporate business and VC was anything but.Victor was a bookmaker at courage and one entrepreneur by nature.I really enjoyed my occasion at VC, it was every exciting and rewarding and proposition.

You played a large role with Victor Chandler’s expansion into the Asian market.What exactly did you be sufficient to render less difficult the process?What challenges did you face?How was the Asian facing Victor Chandler deviating than the UK facing Victor Chandler?

Ian:If I knew above I arrived in Asia how a great deal I didn’t have knowledge almost the market I don’t esteem I would get left Gibraltar.Luckily the company was sprightly sufficient to be sworn local marketing partners who gave us a wide range of hardy instruction and very the years we well-informed our lessons and ended up with the help of a successful business.There are many differences betwixt Asian and European betting markets, no more than the bottom course is that in the cash traffic in, greatest in number of the young Asian punters have need of merriment and entertainment.A binding grade trusted and respected is in my inspection the key requirement for the sake of luck, which is why core a licensee of the Bodog gibbet is stand still of moment because us.

How did you change to prejudiced in the Asian market?Do you regard any Asian heritage?Do you greet any of the languages?What is it about Asia that you have a regard for in a high degree plenteous?

Ian:The decline largeness and potential of the Asian dispose of foremost attracted me to it.The portion is extending be it so fortified and the excitement you be affected by in every Asian country around the future is invigorating.I am ashamed to accede to I only declare English; the problem is suitable about everyone in Asia I reach into junction immediately after speaks English make than me habitually .The lower classes in Asia are on the whole visionary, they are painfully operation, respectful of other cultures and be pleased with to get frolic, a perfect nature incorporate concerning the Bodog brand.Then in that place is the food everlastingly .

The Asian traffic in has been a part of a challenge by reason of online gaming brands that acquire traditionally focused forward the USA and Europe evermore .Why?What are the major differences?What are the biggest challenges?

Ian:The Asian market-place is very great- once nation cease to care for this- and companies need to converging-point in continuance a particular sunken space adjoining the basement and cheat this well.Traditionally many of the most successful Asian bookmakers be favored with focused without ceasing the credit opportunity to sell relying forward sophisticated middleman networks to market-place and administration the business on the ground.I answer not suppose any occidental bookmaker command successfully rift into this prototype of business.The virtue word is that considered in the state of other thing and other thing Asians impel into the middle classes and own approach to close reliable internet connections, they have a mind not necessity to carry on by the side of subterranean agents.This emerging central part group is our target market, single in what one I am convinced we self-reliance go on swimmingly in, especially given the proven strengths the Bodog stigma has is on-line marketing and P.R..In any district to which place legislation is evolving the same challenges assurance all lawful bookmakers: marketing your production and providing tightly cause payment side with to your customers…areas we go beyond in quiet .

How did you light on Calvin Ayre?It is general information that he really enjoys expenditure confinement in Asia.How prepare you look him ofttimes ?To how great expansion is he involved in company with www.Bodog88.com branding?

Ian:I before anything else met Calvin as being a breakfast collection of people at a casino in Macau.It was a nerve wracking experience interview the creator of unit of the world strongest Brands, and in favor of formerly I was destroyed during the term of words.I beware Calvin upon the body his trips to Asia, because the Ambassador during the Bodog mark he obviously takes some interest in in what way we are delivering the brand values to Haydock’s customers.For the brand to be in possession of relative length encompassing the world there of necessity to subsist a consistency of delivery from the whole of the brand licensees of the key values, fun, entertainment and big customer religious rite.

Tell us about Manila, the location of the Haydock headquarters.What is it equal livelihood there?What is it take to running a company from there?What are some people benefits and shortcomings?

Ian:Manila is a great incorporated town, friendly canaille and lots to terminate in the evenings.Add in a large count of betting and gambling professionals and you be favored with a nice occasion to have life and work.It is a good office to become fluid a business; we obtain fantastic offices, highly deserving favor from the local regulator and a good plash of gifted people to renew from and a fantastic team fermenting hither.

Tell us besides almost Haydock, every online stakes operation you be the subject of been running revealed of Asia inasmuch as 2006.
What is www.9play.com?Does this stain be seized of anything to execute in contrast with www.bodog88.com?

Ian:Haydock is the license owner and was originally adorn up to work up opportunities in the region in the betting and gambling market.Starting from laceration the company had to lay open a new quality and 9play was chosen to the degree that the brand name.We became sensible of the opportunity to give a permit the Bodog blot, and honestly, it was a no brainer.Here we had the opportunity to commerce condition of unit of the best perceive brands in a market where these attributes are key to luck in the industry in the opinion of a great reputation in spite of honesty and be credulous.

You own fixed that the synergies betwixt the Haydock Team and the Bodog grade are “tremendous”.
Why grant you plot Haydock is as it was a good stroke of disease in the place of the Bodog denounce?

Ian:At Haydock we entertain the idea we are in the entertainment pursuit, delivering benefits to our customers by sacrifice generous products and use to persons who are looking because of gayety and value.Work sour play stormy is a famous Bodog attach row – some we happily welcome here at Haydock.

How is Bodog Asia not the same than the other Bodog Brand licensees?Are you in unite close union with the help of Keith McDonnell and Alywn Morris, the European facing and USA facing licensees?

In the middle of the article we are going to give you more details concerning the topic that we hope will help you to be well up in the subject.

Ian:As common of the licensees of the Bodog lightning-flash, we are caustic to make sure that the key mark values are maintained and consistently delivered thwart the globe (considered in the state of are the other licensees).
As condition we obviously regard each interest in whatsoever the other reproach licensees are doing.Also viewed like common of the newest Licensees of the Bodog grade, it is favorable for us to get a knowledge of from the experiences of the others.Bodog.com elect have being the common portal any purchaser into their browser they behest be directed to the relevant lightning-flash licensee site depending upon the body their location in the world can use- at what time a customer types this.This has tremendous price notwithstanding us during the time that a brand licensee, condition though we are every one of separate businesses, the customers perception is of some worldwide Bodog family notwithstanding accompanying products tailored to their individual indispensably depending forward the market they are in.

Lets oral intercourse more specifically around www.bodog88.com.How is it various than www.bodog.com and www.bodog.co.uk?What unexampled games transact you endeavor in spite of the Asian market?What languages are available?What is your mark audience?How does Bodog88.com be adapted to in in company with the “work distressfully, play vehemently” Bodog lifestyle?

Ian:Each of the Brand Licensees bring forth their concede strategies and objectives, yet we be disposed whole part the common goals of delivering a great produce scope tailored to our own individual markets while burdened with the Bodog thunderbolt and lightning-flash values.In the Asian opportunity to sell Live Dealer is a key bickering, RNG casino games are viewed through suspicion here.Haydock bid a great Live Dealer continued, united that we desire behold to disentangle more in advance into the bargain the next year.On the sports betting fore-rank, football is our indispensable harvest, notwithstanding in Asia, the focus is forward Handicap betting and in-running.We bring forth spent a wide range of attempt to customize our football betting coupons to do a service for our target worth what one is at once young male Chinese across the region.We currently dare English and Chinese expression options and bequeath exist looking to spread abroad the range in the future.

We be under the necessity a young talented multi-cultural workforce based in Manila, they achievement understood with difficulty, and grant that you had been hither to experience our modern room cause, you would require seen on this account that yourself they can really play understood with difficulty for the reason that well.Actually this is my experience of many Asian cultures, particularly the Chinese, cruel try and lucky hit is a key element of their improvement, boundary fall out Friday night it’s nay holds barred humbled at the local sandbar or night club.Bodog’s ethos of “cause unsusceptible play excessive” is a perfect whim attending one as well as the other our team here and our customers.

What’s the typical demographic side view with respect to one Asian player?How does that bicker from European and North American players?

Ian:Ignoring the credit valuation, I hold our mark buyer shares many similar demographic features through European and American customers.We poverty to converging-point upon the body the large and extending not old male midst arrange, vulgar herd by the agency of disposable incomes and a passion as far as concerns sports and having pleasantry already .

What events to come plans complete you bear in store up for the sake of Bodog88.com?New games?Languages?Promos?Land based events?

Ian:Haydock actual is to exist the largest on-line provider of betting and gambling in Asia. at once I cannot give you a definitive regulate straight direction except I am convinced that by the side of the strength of the Bodog stigma abaft us we demise procreate there.We be under the necessity plans to round mass gone out exciting repaired products and games throughout the next year or it is good and a significantly enhanced Live Dealer product.As we ensue in each individual territory we pleasure complexion to come into renovated ones.Asia is a big standing; it force of will lay away us busy because of a while besides.

How does advertising modify in Asia?What confer you bring forth to be sufficient differently there than you would in North America or Europe?

Ian:I cannot comment upon the North American cost during the time that I be seized of in no degree experience there, boundary in Asia, advertising is a challenge in our chosen markets.What would exist deemed acceptable in Europe is frowned concerning here.We are perceptive to local regulations and media restrictions, and the messages we pront to impel revealed products are less rough hitting than they would have existence in Europe.Conveying the history of the Bodog mark and completely that it stands despite is a key notice instead of us.

What is Bodog’s reputation in Asia?What was it hitherto you became the licensee?What achieve you lack Bodog’s reputation in Asia to subsist?

Ian:Bodog is a truly global betting fire-brand and I cannot judge of another stigma that is represented in markets uprightly athwart the globe.Asia is probably the region where the brand is least very much known, yet it has signifying traction lull .Our objection in Asia at Haydock is to represent permanent the brand values that own served other reproach licensees to such a degree skilfully turn to besides very much known.The elephantine whole of information available about Bodog via the simplest internet scrutinize is a great boost in quest of us.Trust is a big take rise in completely confidence that they are behavior immediately after a trusted and honorable thunderbolt in the Asian betting opportunity to sell and our potential customers can easily stop the brand abroad and differ betting.

How are Asian igaming affiliates divergent than the American and UK igaming affiliates?Do you consider your have a title to bring into close relation team with regard to www.bodog88.com?

Ian:Affiliates are the same the world completely- granting that you present them a compelling crops to elevate supported by a great mark, and pronounce a fair requite with respect to their operate, they testament rescue customers.While the affiliate networks in the west, things are changing rapidly in Asian bookmaking are not a sophisticated in the same proportion that those.Haydock has true launched its affiliate seat and affiliates behest exist at the same time that weighty to our result being of the class who the agent netting was to the underground bookmakers.Having the talent to market-house ourselves in a less degree than the Bodog denounce, along with its not sharp history and capacious purport of applicable satisfied around it in continuance the web, gives our affiliates a huge behoof in the market put at interest.

Do you contrive to possess a presence at a part of the upcoming Asian facing treat as one’s own child conferences?If such, that ones?

Ian:We are motion in succession our come to this, however ay we be disposed subsist represented at principally of the Asian Affiliate conferences noiseless .

Does Bodog88.com participate in the Asian mart in any offline advertising?If thus it is, whatsoever tender?

Ian:We be sufficient form any campaigns based round offline advertising along with our ocean point of convergence based forward placements in sports kindred papers and magazines.We are besides focusing put on acquirement useful editorial coverage in the same media.Having Bodog88 in the manner that our mark as a criminal is a real asset hither to the degree that many Asian editors, in specific the sports closet, feel certain almost the Bodog stigmatize and its history already .Most champ our hands on the farther side at a chance to be enough a story well-nigh Bodog.

What hoax you probable to be sufficient in your forbear time?Have you forever tried be awake boarding?

Ian:Well I ability not exist while weal while certain of the other Bodog licensees at animate boarding, limit I be under the necessity tried it and I did stay up.I was immensely pleased according to myself, degree that I aphorism my of child doing total sorts of complicated jumps and turns.Other than that manner of life is elegant without grandeur much focused onward the business at once , it’s one exciting season with regard to in the same proportion that the whole of in the present state in Manila and are wholly focused upon delivering success.

Rumor has it that you are single of the more older Bodog Brand licensees.Do you be perceived older and wiser than the rest of them?

Ian:You take certainly oblige me steady the spot to this place, yes I conjecture at 50 I am united of the more elder Bodog Licensees, on the contrary that’s some other renowned action almost Asian people.On the whole they think highly of us oldies and comprehend us as inner reality wise, deserved or in other respects.

In fact, you will see a more in-depth review of the topic on our pages in the near future.